Sergey Nasyrov

• Developed and executed marketing strategy across two venues simultaneously, covering paid traffic, social media, CRM, a loyalty program, sales analytics, and event promotion.
• Conducted market, competitor, and audience research: field competitor analysis, competitive matrix, briefings with the team and directors. Delivered audience segmentation with personas, offers, and revenue-impact prioritization.
• Managed ad budgets and scaled performance channels: ran simultaneous campaigns in Yandex.Direct (Russia's leading PPC platform, Google Ads equivalent; search + display network) and VK Ads (Russia's dominant social media ad network, Meta Ads equivalent) across both venues.
• Built cross-channel analytics and data-driven reporting: weekly dashboards covering revenue, average ticket, sales mix, and CPA dynamics per channel, based on iiko (restaurant POS and management system) data.
• Designed sales funnels and led guest acquisition: launched a loyalty program on the ReMarked platform (restaurant CRM and loyalty solution) and established guest communications via Senler (VKontakte-based messaging and CRM tool).
• Managed a team of 3–5 and coordinated external contractors for targeted and contextual advertising. Oversaw SMM across VKontakte, Instagram, and Telegram (viral Reels, influencer partnerships, paid seeding), managed presence on local geo-platforms (Yandex Maps, 2GIS — Russia's equivalents of Google Maps/Yelp; Restoplace — restaurant reservation platform), assigned tasks to an in-house marketer and designer, and organized brand collaborations.

• Built marketing strategy from scratch: brand platform (mission, values, archetype), JTBD research, audience segmentation, Customer Journey Map, communication strategy, Tone of Voice, editorial guidelines, and full website relaunch.
• Managed ad budgets and scaled performance channels: launched campaigns in Yandex.Direct, Telegram Ads, and VK Ads, optimizing media spend without sacrificing volume.
• Set up cross-channel analytics covering all traffic sources — influencer, SMM, email, CRM — and established a ROMI, CAC, and CPL tracking system.
• Built sales funnels and lead generation flows: created a Telegram bot with a warming sequence, segment-specific email drip campaigns, and client renewal scripts.
• Developed brand positioning and launched influencer marketing with transparent ROI measurement.
• Led a team of 3–5 and coordinated external contractors, working closely with the product manager and founder.

Project-based engagement for a full marketing relaunch.

• Built and scaled the marketing team from 9 to 29 specialists (content managers, copywriters, designers, video producers, SMM). Developed 3 team leads internally. Team satisfaction score: 9.1/10. Annual payroll managed: ~$200K.
• Oversaw monthly content production and contractor budgets of ~$80K–$93K.
• Led digital marketing across 60+ concurrent client projects spanning 10+ industries: e-commerce, real estate, EdTech, B2B SaaS, healthcare, fintech, and FMCG.
• Established KPI systems and quality controls: built 70+ SOPs, automated workflows, and internal knowledge bases. Introduced AI tools (ChatGPT, Midjourney), increasing team productivity by 30%.
• Delivered data-driven results: ROMI up to 135% (avg. 120%), CPL from $0.43 to $1.33, conversion rates up to 54%.

• Managed 10+ content projects across various sectors: fintech, B2B, cinema, and lifestyle.
• Developed strategies, wrote copy, built content systems, and collaborated with designers and clients.

• Promoted a mobile application across international markets (Poland, Myanmar, Nigeria).
• Adapted content for local audiences, managed influencer partnerships, and tracked performance metrics.